Private Label Watch Manufacturing

How to build private label watches?

Best Private Label Watch Manufacturer

As a leading private-label watch supplier and manufacturer, we specialize in providing custom private-label watch solutions for watch brands and retailers worldwide.

With over 15 years of experience in the watch OEM/ODM industry working with some of the top Swiss watch manufacturers, we have acquired intricate knowledge and expertise to cater to a diverse range of private-label watch business needs – from luxury mechanical watches to affordable fashion quartz watches.

We cooperate with the best private label watch makers across global watch hubs to deliver both small-batch customized orders as well as large-scale production of up to 50,000 quality pieces per order. Our skilled in-house designers stay atop of the latest trends to provide contemporary and sought-after watch designs to fuel your private label business.

As your one-stop private label watch company, we handle everything from design, prototyping, manufacturing, and quality assurance to logistics and after-sales services. This enables you to focus your efforts on sales and marketing to build your own brand with excellent but cheap private-label watches.

Our private label watch manufacturing services combined with flexible MOQ and prompt delivery will arm you with a strong collection of watches to enter the market quickly.

What is a private label watch?

A private label watch refers to a watch that is manufactured by one company but branded and sold by another company as if they had made it.

  • A private label watch is designed, produced and shipped in bulk to a client company, which then applies its own branding and logo design to the watch before distributing and selling it to consumers under its own company name.
  • The manufacturing of the watch is handled by an ODM or OEM, while the client company purchasing these unlabeled watches in bulk is the one bringing the products to retail under its own brand.
  • Private label watches allow retailers, distributors, importers and entrepreneurs to sell watches under their own brand name without having to manufacture the products themselves. They only need to customize and market the watches to consumers.
  • By outsourcing production to an established OEM/ODM watch manufacturer, the client company can enjoy saved costs in research, manufacturing, and inventory while focusing more on sales, marketing, and building brand awareness in order to maximize profits.

A private label watch enables a company to sell a watch under its own branding that has actually been manufactured by another watch supplier/factory that specializes in making watches to be resold by its clients. This allows for easy market entry without many upfront investments.

private label watch
Create your own watch brand
Creating Your Own Watch Brand

Launching Your Watch Brand Journey - ODM vs OEM

The first pivotal step when building your own watch brand is deciding whether to customize a pre-existing watch design (ODM) or craft a new timepiece from the ground up (OEM). Both routes promise rewarding outcomes but differ in development process and time investments.

Private Watch Label Considerations

There are a few points to consider once you’re certain you want to make Private Label Watches. 

  • What is your overall budget for your project?
  • What price do you want to pay per watch?
  • What price do you want to sell each watch for?
  • How many of watch styles would you like to produce?
  • Do you only want a prototype?
  • Do you want to take a prototype all the way to production?
  • Do you have any specs for this watch? (Material: Stainless Steel, Titanium, etc., Movement, Case Size, Glass Type, Dial Design, Band Type, etc.)
  • Do you have any visual references?
  • When do you want the watches to arrive in your hands?
  • Do you know if you want an ODM or OEM process?

Once you have these questions answered, you are ready to move on to the next phase.

private label watch manufacturer
Best private label watch manufacturer

Create Custom Private Label Watches Fast with ODM

ODM allows quick customization of existing quality watches to launch your brand rapidly.

Our Streamlined ODM Process:

  1. Select your desired watch style from our diverse catalog of quartz, automatic and smartwatch movements with various case colors, band materials and more.
  2. Add distinct branding touches like your logo or image on the watch face or case back via engraving.
  3. Review and approve a photorealistic mockup of your bespoke watch.
  4. We handle manufacturing and delivery within 2 weeks.

Benefits of ODM:

  • Fast time-to-market – Launch in under a month
  • On-time delivery guarantee
  • Fixed budgets – No surprise fees
  • Low minimum order quantities

Bring Unique Vision to Life with OEM Watch Manufacturing

OEM enables complete creative freedom to craft distinctive watches from scratch. Choose either prototyping or full-scale production.


  • We conceptualize and design bespoke 3D visualizations and working prototypes aligned with your vision.
  • Receive complete watch specifications and honored production pricing.


  • Same expert design service and prototyping as above
  • We handle production and delivery of your entire batch once prototype is approved.
  • Cost efficient with prototype expenses credited toward final invoice.


  • Design & Rendering: 12-30 days
  • Prototype: 60-90 days post-approval
  • Production: 60-120 days post-approval

Benefits of OEM:

  • Total creative control
  • Make groundbreaking watch innovations
  • Every watch detail tailored to your vision
  • Build unique brand identity
private label watch suppliers
Private Label Watches Applications

Strategic Applications of Private Label Watches for Brand Success


Sports teams or franchises can design special edition logo watches to engage fans while generating sales revenue.

Commemorative Events

Commission eye-catching customized watches to mark and promote product launches, brand anniversaries or other milestones.

Employee Uniforms

Branded watches on employee uniforms boost punctuality, productivity and professionalism in time-sensitive industries like aviation.

VIP Rewards

Offer customized luxury watches as exclusive rewards to delight top-tier or loyal customers who meet large purchase quotas or longevity milestones.

Customized Gifts

Surprise employees or B2B clients with tailored logo watches on special occasions to deepen relationships. These creative corporate gifts reinforce brand identity in memorable ways.

Company Anniversaries

Commission elegant engraved watches to honor landmark company anniversaries. These meaningful mementos resonate with employees and stakeholders, underscoring years of fruitful growth.

Our Advantages

As an industry-leading private label watch manufacturer with over 15 years of expertise, we pride ourselves in providing unmatched value to customers worldwide through our extensive capabilities and commitment to excellence.

State-of-the-Art Workshops

Our sophisticated workshops house advanced equipment manned by our skilled craftsmen to deliver consistent quality output from small batches to mass production volumes of 50,000 pieces per order.

Quick Turnaround Time

Leveraging streamlined manufacturing processes and ready product designs, we can ship custom private label watch orders in as fast as 14 days for small batches.

End-to-End Support

Beyond manufacturing, our full-service assistance spans tailored design, packaging, logistics and shipping to provide a seamless experience.

Stringent Quality Control

We perform rigorous inspections and testing at multiple production stages to ensure all private label watches meet premium quality norms prior to delivery.

Affordable Pricing

Due to our efficient large-scale production and minimal overhead costs, we offer very reasonable pricing without compromising on watch quality.

Global Materials Sourcing

We source the finest watch components like movements and crystals from certified suppliers across Switzerland, Japan, Hong Kong to obtain the best quality-to-price ratio.

These advantages enable us to provide unparalleled value, flexibility and convenience to private label clients from brands to retailers across various segments. Get in touch with us to realize your watch business goals.

Our Clients

Over the years, we have produced watches for 200+ brands and retail clients across the globe. Some of the esteemed watch labels and companies we have partnered with include:

Claire’s – We manufacture an affordable yet fashionable range of quartz watches for women targeted at the youth segment for this leading accessories retailer.

Roman Scent – Ongoing ODM partnership to fulfill production of contemporary chronographs and dive watches with Swiss movements for Australian market.

HMZ Watches – Provided 100% Swiss Made automatic watch collection catering to the high-end market for this ambitious new microbrand based out of Hong Kong.

Fred’s Watches – Supplied custom engraved case backs for special edition quartz chronographs sold as corporate gifts to employees of this prominent Caribbean retail group.

Bakers Watches – Ongoing OEM project creating German silver luxury wristwatches exuding ornate vintage appeal from design to prototyping stages.

…and many more global brands!

We welcome watch companies big and small seeking quality, customized private label watches with reliable after-sales support. Talk to our experts to make your watch business vision a lucrative reality just like our existing clients worldwide!

private label watch makers
Contact us

How to Get Started?

To get started on your private label watch project or to learn more about our manufacturing capabilities, you can reach out to us through the following channels:

  • Phone: +86-0755-28905305
    Available from Monday to Sunday, 9 AM to 6 PM Beijing Time. Our sales representatives will answer your queries or set up a product consultation.
  • Email:
    Send us an email with your requirements, quantity needs or any other questions. We respond within 24 hours.
  • WhatsApp: +8613428994178
    Chat with a live salesperson on WhatsApp for prompt responses.
  • RFQ Form:
    Use the Request for Quote form on our website to get bespoke pricing quotes tailored to your private-label watch needs.

Our passionate team looks forward to helping you manufacture premium watches made accessible for your brand’s success like we have for over 200+ delighted clients across the globe!