Private Label Watch Manufacturing

How to build private label watches?

Best Private Label Watch Manufacturer

As a leading private-label watch supplier and manufacturer, we specialize in providing custom private-label watch solutions for watch brands and retailers worldwide.

With over 15 years of experience in the watch OEM/ODM industry working with some of the top Swiss watch manufacturers, we have acquired intricate knowledge and expertise to cater to a diverse range of private-label watch business needs – from luxury mechanical watches to affordable fashion quartz watches.

We cooperate with the best private label watch makers across global watch hubs to deliver both small-batch customized orders as well as large-scale production of up to 50,000 quality pieces per order. Our skilled in-house designers stay atop of the latest trends to provide contemporary and sought-after watch designs to fuel your private label business.

As your one-stop private label watch company, we handle everything from design, prototyping, manufacturing, and quality assurance to logistics and after-sales services. This enables you to focus your efforts on sales and marketing to build your own brand with excellent but cheap private-label watches.

Our private label watch manufacturing services combined with flexible MOQ and prompt delivery will arm you with a strong collection of watches to enter the market quickly.

What is a private label watch?

A private label watch refers to a watch that is manufactured by one company but branded and sold by another company as if they had made it.

  • A private label watch is designed, produced and shipped in bulk to a client company, which then applies its own branding and logo design to the watch before distributing and selling it to consumers under its own company name.
  • The manufacturing of the watch is handled by an ODM or OEM, while the client company purchasing these unlabeled watches in bulk is the one bringing the products to retail under its own brand.
  • Private label watches allow retailers, distributors, importers and entrepreneurs to sell watches under their own brand name without having to manufacture the products themselves. They only need to customize and market the watches to consumers.
  • By outsourcing production to an established OEM/ODM watch manufacturer, the client company can enjoy saved costs in research, manufacturing, and inventory while focusing more on sales, marketing, and building brand awareness in order to maximize profits.

A private label watch enables a company to sell a watch under its own branding that has actually been manufactured by another watch supplier/factory that specializes in making watches to be resold by its clients. This allows for easy market entry without many upfront investments.

private label watch

About Private Label Watch


Absolutely! The initial investment is quite reasonable. There is just a one-time die charge for a custom die set that includes dies for both men’s and ladies’ watch sizes. These dies are used to imprint your company logo or brand name directly onto the watch dials. After that initial cost, private label printing of your brand on any watch orders is completely free, as long as the order meets the minimum quantity. Orders below the minimum would incur a nominal setup fee.


There’s no major commitment required upfront. Simply select the watch models you’d like branded with your company name, choose the imprint style you prefer, or even provide your business card if you need logo design assistance. Our art department can take it from there – they will work with you on the logo design and sizing to ensure it looks great on the watches. They’ll provide digital proofs for your approval before proceeding.

Private Label Imprinting


As you design the imprint for your private label watches, remember that simplicity is key. We recommend using a streamlined version of your store name or logo, as intricate details don’t reproduce well with this printing method. There are inherent limitations to what can be achieved with a private label imprint due to the small printing area and need for consistent quality across watches. The imprint area on each watch dial is limited, so a clean and straightforward design will ensure your brand looks its best.

Private Label Watch Logo Area


Your branded imprint will be printed in a small and tasteful manner between the 12 o’clock marker and the center of the watch dial. To allow versatility across all watch models, private label logos are limited to 14 characters per line over a maximum of 2 lines. We recommend using a streamlined version of your company name or logo for optimal legibility.


We stock several imprint color options carefully chosen to complement the dial color of each watch model. If you require a custom mixed color, an additional fee would apply.


The image below showcases the different imprint design styles we offer for creating your private label branded watches. Our art team will collaborate closely with you to craft the perfect on-dial imprint to represent your brand.

Standard Block Font
Your company name will be printed in a classic block font style that we have in our standard font library.

Standard Block Font for private label watch
Available in one line or two lines.

Elegant Script Font
For a more stylized look, your company name can be imprinted using one of our calligraphic script fonts.

Elegant Script Font for private label watch
Available in one line or two lines.

Custom Logo Imprint
Provide your logo artwork and we’ll reproduce it directly on the watch dial. If you don’t have digitized logo files, simply send your business card or letterhead – our artists can recreate your logo.

Custom Logo Imprint for private label watch
Custom Logo Imprint for private label watch

Diamond Accent Enhancement
Add a subtle diamond shape imprint above or below your text or logo for an extra touch of sophistication.

Diamond Accent Enhancement for Private Label Watch
Diamond Accent Enhancement for Private Label Watch

Private Label Packaging


Extend your brand identity to the full unboxing experience with custom printing on the outer sleeve of our standard gift boxes. Choose between digital full-color printing or a classic hot-stamped imprint.

Private Label Watch Packaging
Private Label Watch Packaging

Digital Printing
Full-color digital printing allows you to reproduce your brand colors exactly as specified. We’ll do our best to match PMS colors as closely as possible.

Hot Stamp Imprint
The hot stamp imprint option provides a slightly raised/embossed imprint in your choice of silver, gold, white or gloss black foil.

Standard Option
Our standard private label packaging includes an elegant white hot-stamped “Swiss Quartz” text on the box sleeve. A plain unprinted sleeve is also available.

Create your own watch brand
Creating Your Own Watch Brand

Launching Your Watch Brand Journey - ODM vs OEM

The first pivotal step when building your own watch brand is deciding whether to customize a pre-existing watch design (ODM) or craft a new timepiece from the ground up (OEM). Both routes promise rewarding outcomes but differ in development process and time investments.

Private Watch Label Considerations

There are a few points to consider once you’re certain you want to make Private Label Watches. 

  • What is your overall budget for your project?
  • What price do you want to pay per watch?
  • What price do you want to sell each watch for?
  • How many of watch styles would you like to produce?
  • Do you only want a prototype?
  • Do you want to take a prototype all the way to production?
  • Do you have any specs for this watch? (Material: Stainless Steel, Titanium, etc., Movement, Case Size, Glass Type, Dial Design, Band Type, etc.)
  • Do you have any visual references?
  • When do you want the watches to arrive in your hands?
  • Do you know if you want an ODM or OEM process?

Once you have these questions answered, you are ready to move on to the next phase.

private label watch manufacturer
Best private label watch manufacturer

Create Custom Private Label Watches Fast with ODM

ODM allows quick customization of existing quality watches to launch your brand rapidly.

Our Streamlined ODM Process:

  1. Select your desired watch style from our diverse catalog of quartz, automatic and smartwatch movements with various case colors, band materials and more.
  2. Add distinct branding touches like your logo or image on the watch face or case back via engraving.
  3. Review and approve a photorealistic mockup of your bespoke watch.
  4. We handle manufacturing and delivery within 2 weeks.

Benefits of ODM:

  • Fast time-to-market – Launch in under a month
  • On-time delivery guarantee
  • Fixed budgets – No surprise fees
  • Low minimum order quantities

Bring Unique Vision to Life with OEM Watch Manufacturing

OEM enables complete creative freedom to craft distinctive watches from scratch. Choose either prototyping or full-scale production.


  • We conceptualize and design bespoke 3D visualizations and working prototypes aligned with your vision.
  • Receive complete watch specifications and honored production pricing.


  • Same expert design service and prototyping as above
  • We handle production and delivery of your entire batch once prototype is approved.
  • Cost efficient with prototype expenses credited toward final invoice.


  • Design & Rendering: 12-30 days
  • Prototype: 60-90 days post-approval
  • Production: 60-120 days post-approval

Benefits of OEM:

  • Total creative control
  • Make groundbreaking watch innovations
  • Every watch detail tailored to your vision
  • Build unique brand identity
private label watch suppliers
Private Label Watches Applications

Strategic Applications of Private Label Watches for Brand Success


Sports teams or franchises can design special edition logo watches to engage fans while generating sales revenue.

Commemorative Events

Commission eye-catching customized watches to mark and promote product launches, brand anniversaries or other milestones.

Employee Uniforms

Branded watches on employee uniforms boost punctuality, productivity and professionalism in time-sensitive industries like aviation.

VIP Rewards

Offer customized luxury watches as exclusive rewards to delight top-tier or loyal customers who meet large purchase quotas or longevity milestones.

Customized Gifts

Surprise employees or B2B clients with tailored logo watches on special occasions to deepen relationships. These creative corporate gifts reinforce brand identity in memorable ways.

Company Anniversaries

Commission elegant engraved watches to honor landmark company anniversaries. These meaningful mementos resonate with employees and stakeholders, underscoring years of fruitful growth.

Our Advantages

As an industry-leading private label watch manufacturer with over 15 years of expertise, we pride ourselves in providing unmatched value to customers worldwide through our extensive capabilities and commitment to excellence.

State-of-the-Art Workshops

Our sophisticated workshops house advanced equipment manned by our skilled craftsmen to deliver consistent quality output from small batches to mass production volumes of 50,000 pieces per order.

Quick Turnaround Time

Leveraging streamlined manufacturing processes and ready product designs, we can ship custom private label watch orders in as fast as 14 days for small batches.

End-to-End Support

Beyond manufacturing, our full-service assistance spans tailored design, packaging, logistics and shipping to provide a seamless experience.

Stringent Quality Control

We perform rigorous inspections and testing at multiple production stages to ensure all private label watches meet premium quality norms prior to delivery.

Affordable Pricing

Due to our efficient large-scale production and minimal overhead costs, we offer very reasonable pricing without compromising on watch quality.

Global Materials Sourcing

We source the finest watch components like movements and crystals from certified suppliers across Switzerland, Japan, Hong Kong to obtain the best quality-to-price ratio.

These advantages enable us to provide unparalleled value, flexibility and convenience to private label clients from brands to retailers across various segments. Get in touch with us to realize your watch business goals.

Our Clients

Over the years, we have produced watches for 200+ brands and retail clients across the globe. Some of the esteemed watch labels and companies we have partnered with include:

Claire’s – We manufacture an affordable yet fashionable range of quartz watches for women targeted at the youth segment for this leading accessories retailer.

Roman Scent – Ongoing ODM partnership to fulfill production of contemporary chronographs and dive watches with Swiss movements for Australian market.

HMZ Watches – Provided 100% Swiss Made automatic watch collection catering to the high-end market for this ambitious new microbrand based out of Hong Kong.

Fred’s Watches – Supplied custom engraved case backs for special edition quartz chronographs sold as corporate gifts to employees of this prominent Caribbean retail group.

Bakers Watches – Ongoing OEM project creating German silver luxury wristwatches exuding ornate vintage appeal from design to prototyping stages.

…and many more global brands!

We welcome watch companies big and small seeking quality, customized private label watches with reliable after-sales support. Talk to our experts to make your watch business vision a lucrative reality just like our existing clients worldwide!

private label watch makers
Contact us

How to Get Started?

To get started on your private label watch project or to learn more about our manufacturing capabilities, you can reach out to us through the following channels:

  • Phone: +86-0755-28905305
    Available from Monday to Sunday, 9 AM to 6 PM Beijing Time. Our sales representatives will answer your queries or set up a product consultation.
  • Email:
    Send us an email with your requirements, quantity needs or any other questions. We respond within 24 hours.
  • WhatsApp: +8613428994178
    Chat with a live salesperson on WhatsApp for prompt responses.
  • RFQ Form:
    Use the Request for Quote form on our website to get bespoke pricing quotes tailored to your private-label watch needs.

Our passionate team looks forward to helping you manufacture premium watches made accessible for your brand’s success like we have for over 200+ delighted clients across the globe!