Common Watch Movements: An Overview of the Major Brands and Manufacturers

As a Chinese watch manufacturer, Romlicen providing OEM and ODM watch services, the watch movement is a crucial part of any timepiece. When designing and producing watches, selecting an appropriate movement is important to ensure performance and reliability.

In this article, we provide an overview of major watch movement brands and manufacturers in the global market. This serves as a reference guide for watchmakers and consumers when choosing movements, and also demonstrates the breadth of options available from Swiss giants like ETA and Japanese powerhouses like Miyota.

We will cover mainstream mechanical and quartz movements across different price segments, including entries from Switzerland’s Swatch Group and independent brands, as well as Japanese companies Seiko and Citizen. Understanding the positioning and characteristics of these major players will aid in movement selection when developing new watch models.

Whether you are looking for an affordable workhorse caliber or an intricate high-end movement from storied Swiss maisons, the following guide serves as an introduction to the impressive range of movements on offer to watch manufacturers and fans alike.

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As one of the world’s largest manufacturers of finished and semi-finished mechanical movements, ETA is the most widely used mid-range movement, adopted by mainstream brands like Longines, Omega, Mido and Tissot. It is also utilized by many mid-tier watchmakers such as Breitling, Titoni and Tudor. Even more upmarket brands including IWC, Cartier and Tag Heuer source movements from ETA due to their reliable performance and competitive pricing.

ETA offers a comprehensive range spanning simple three-hand movements to sophisticated chronographs, fitting diverse watch designs and price segments. Movements like the ETA 2824 and SW200 featuring automatic winding are appreciated for their rugged durability, while Valjoux 7750 and SW500 represent automatic chronograph calibers capable of precise time measurement along with stopwatch functionality.

As a division of the Swatch Group, the largest watch manufacturer globally, ETA leverages advanced technology and efficient production to supply movements with proven consistency and accuracy at mass market volumes. This unique combination of quality and scale make ETA movements the mainstream choice for established Swiss brands and watchmakers worldwide looking for a robust, versatile Swiss movement to power their creations.

ETA Movement
ETA Movement


ISA is renowned for producing affordable mechanical and quartz movements without compromising on quality. It ranks among the world’s top 4 movement makers along with Seiko, Citizen and ETA.

In the 1970s, ISA collaborated with Hong Kong watchmakers to bring affordable Swiss movements to Asia. It later partnered with China’s Sea-Gull group to establish a dedicated production facility in Tianjin, boasting an annual capacity of 20 million quartz movements. This large-scale localized production has made ISA the crucial supplier of reliable mass market quartz calibers across China and overseas.

The diverse ISA range covers a wide span – from basic quartz movements focused on accessibility and value, to elaborately decorated automatic mechanisms for mid-tier luxury timepieces. Series like the 83XX represent robust no-frills calibers powering dress and casual watches from hundreds of smaller brands. On the higher end, movements including the 982XX and 295XX can be found inside upmarket Swiss watches costing upwards of thousands.

Regardless of range, ISA leverages cutting-edge facilities and process optimization inherited from Switzerland to deliver advantage in quality and cost. For watch startups and established names alike looking for trustworthy movements on a budget, ISA’s combinations of Swiss precision at Asian scale makes it an appealing strategic choice.

ISA Movement
ISA Movement


As one of the largest movement manufacturers globally, Miyota is the in-house calibre division of Japanese watch giant Citizen. Miyota focuses on producing affordable, reliable movements for Citizen’s internal brands as well as supplying external partners.

While Citizen itself boasts very capable high-end movements for its premium ranges, Miyota positions itself as the accessible mass market option. Its movements can be commonly found inside fashion watches and entry-level timepieces retailing from $100 upwards.

Miyota’s product catalogue consists mostly of rugged automatic and quartz calibers optimized for cost efficiency. Series such as the 82XX feature simple yet robust construction perfect for casual watches, with sparse decoration but improved shock resistance. The 90XX line brings higher accuracy and added features like date display, while still maintaining competitive pricing.

Beyond affordability, Miyota movements distinguish themselves through consistent quality and performance thanks to Citizen’s sophisticated production infrastructure. The industrial scale and technical finesse employed ensures even basic Miyota movements offer much better durability and lifespan compared to generic movements from mainland China.

For watch brands and startups on a budget, Miyota represents a versatile, value-focused movement option to consider when configuring affordable watches for the mass market.

MIYOTA Movement
MIYOTA Movement


Founded in 1946, Ronda stands alongside ETA as one of Switzerland’s foremost quartz movement producers. Its focuses lie in crafting affordable yet precise and durable quartz calibers for the mainstream market.

Ronda’s mastery stems from its early adoption and continual improvement of quartz technology since the 1970s. It has leveraged materials science and process innovations to optimize thermo-compensation and accuracy in its movements. These properties plus Ronda’s mass production capacities make its calibers highly appealing to value-focused Swiss watch brands.

Within Ronda’s catalogue, series ranging from the 5XX represent inexpensive yet well-made movements tailored for essential time-display quartz watches. Higher-end lines like the 7XX improve functionalities with chronographs and multi-eye displays while retaining precision reliability. Ronda also collaborates with renowned Swiss houses like Tissot, Certina and Movado that integrate these movements within creatively designed watches targeting the mid-range buyer.

For accessible Swiss Made watches that promise accuracy and longevity expected from a Swiss movement, Ronda’s thermo-compensated quartz movements present an advantaged option. Watch startups can benefit from Ronda movements that convey Swiss prestige at just a fraction of the price of mechanical alternatives, combining affordability with heritage.

RHONDA Movement
RHONDA Movement


As Japan’s foremost watchmaker, Seiko produces trusted movements across diverse price segments. The Seiko Time Module represents its affordable movement range catering specifically to the lower end of the market.

Comprising simple quartz calibers made from fewer parts, Time Modules place emphasis on accessibility and value. They dynamically balance functionality, durability and cost for price-conscious buyers.

Within numerous series under the Time Module umbrella, the SII line stands out as the base range fitting basic analog quartz watches. On the higher end, VD53 adds chronograph functionality for sports watches. Where Seiko diverges from Swiss rivals is also its innovative Kinetic system that eliminates batteries – quartz accuracy supplemented by self-winding electrical charging makes for hassle-free maintenance.

For new entrants and smaller brands, Seiko Time Modules make an appealing foundation thanks to Seiko’s esteemed reputation and advanced capabilities honed from decades crafting movements across diverse applications from classic dress watches to pioneering dive watches. Affordability combined with reliability makes Time Modules a practical choice when designing accessible watches sitting at the entry-level scale.

Seiko Time Module
Seiko Time Module


Originally an ETA ébauche manufacturer and movement component supplier, Sellita embarked on creating its own movements in 2003. Its foundation built on long expertise has allowed its calibers to rival established players.

Sellita’s movements take direct inspiration from mainstream ETA movements, while incorporating subtle optimizations in areas like component finishing and gearing design. Flagship lines include the SW200 based on the ETA 2824 and SW500 referencing the Valjoux 7750. By adopting widespread ETA movement dimensions, Sellita enables easier integration within existing watch designs.

A key advantage of Sellita is increased supply chain flexibility – its independence from the Swatch group provides OEM clients valuable bargaining power and stability. Watchmakers gain options to source alternative movements amidst ETA supply constraints, or bifurcate sourcing across the two movement makers. Additionally, Sellita provides customized modifications to better meet client needs.

For watch brands seeking ETA grade movements with perceived inferiorpricing and more accommodating business terms, Sellita presents an appealing mainstream substitute. The combination of supply flexibility and cost advantage makes the brand worth considering, especially for small and mid-sized industry players.

SELLITA Movement
SELLITA Movement


La Joux-Perret stands among the few high-end Swiss movement manufacturers still operating independently. With a rich heritage spanning over a century, its movements convey Swiss prestige typically reserved for luxe maisons.

While La Joux-Perret once held capabilities matching industry titans, changes in market dynamics have repositioned it firmly in the high-end niche. It now crafts small batch runs of exclusive movements featuring ornate, hand-finished decorations that entrance connoisseurs.

The firm’s calibers boast pedigree and performance warranting luxury pricing – series like the 8XXX feature automatic chronographs with meticulous engravings and finishing accented by polished jewels. Such exceptional craftsmanship has attracted esteemed clients including Hublot, Arnold & Son and Franck Muller seeking to distinguish upper-tier offerings.

For exclusive brands catering solely to ultra-high net worth clientele rather than mass market consumers, La Joux-Perret movements add an undeniably rarified, artistic dimension valued by collectors. The cachet conveys true exclusivity and heritage money simply cannot buy from larger commercial movement producers.



Few watch movement manufacturers boast the pedigree and significance of Lemania. Its storied history intertwines deeply with Omega’s conquest of space – the legendary Omega Speedmaster housed Lemania calibers that journeyed to the moon.

Originally an independent brand, Lemania was acquired by Breguet and later integrated into the Swatch Group’s stable of high-end movement makers. Lemania now serves as the Group’s chronograph specialist, imbuing prestige brands like Breguet and Omega with leading innovations in time measurement.

Core Lemania expertise lies in crafting rugged yet immensely precise chronograph movements, proven suitable for advanced application from automobile racing to aviation. Flagship integrations include the Calibre 321 powering early Speedmaster models up till 1968. Modern Lemania movements can be found within the Breguet Type XXI chronograph aviator watch and other high-complexity timepieces.

For cutting-edge chronograph movements that capture the essence of Swiss innovation through generations, Lemania remains an esteemed industry leader. Its spacefaring history adds unmatched significance cherished by watch collectors worldwide.

LEMANIA Movement
LEMANIA Movement


As a distinguished member within the Swatch Group’s stable of high-end movement manufacturers, Frédéric Piguet produces specialized calibers imbuing the Group’s prestigious omega and Breguet timepieces.

While Frédéric Piguet operates on a smaller scale than movement giants like ETA, its focused realm of expertise enables creation of high-complex movements integration intricate functions beyond standard time display. Signatory capabilities include a refined hand-wound mechanism powering the Breguet Tradition grande complication, and an automatic tourbillon caliber beating inside the Omega De Ville Trésor.

Demand for Frédéric Piguet stems from esteemed clients like Blancpain, Omega and Vacheron Constantin seeking to incorporate specialized movements to showcase their watchmaking prowess. The intricate designs and refined finishing of Piguet’s movements contribute majorly to the appeal of luxury timepieces ultimately fetching exorbitant pricing in the second-hand auction market.

For prestige brands targeting discerning collectors rather than mass market buyers, investment into exclusive Frédéric Piguet movements with capabilities surpassing mainstream expectations remains highly worthwhile for bolstering their high watchmaking reputation and heritage.



In addition to the above major movement makers, prestigious Swiss watchmaker Zenith deserves mention for its continuing innovation pushing mechanical watch boundaries.

As an esteemed manufacture boasting its own fully integrated production facilities, Zenith has moved past reliance on third party base movements. Its Elite series stands out for delivering high frequencies up to 36,000 vibrations per hour – 10 times standard movements – greatly improving timekeeping accuracy.

Furthermore, Zenith showcases its unique Gravity Control module modifying positional errors plaguing mechanical watches. Gyroscopic sensors detect deviations and enable real-time positional adjustments through micro motors – complexity previously unseen among major movement brands to date.

For traditional watch purists and technology enthusiasts alike seeking next-frontier innovations beyond ordinary expectations, Zenith’s envelope-pushing mechanical movements make compelling options. The combination of avante-garde and heritage establishes Zenith among the most forward-thinking movement developers today.


In conclusion, the watch movement industry provides many leading options across the spectrum to fit diverse watch positioning and prices. For mass market watches, Swiss brands ETA and Japanese makers Miyota and Seiko deliver proven quality at affordable rates for over a billion timepieces annually. High-end brands like Lemania and Frédéric Piguet reserve capabilities for prestigious manufacturers to showcase refinement and complexity. Meanwhile, innovative players like Zenith distinguish through boundary-pushing mechanisms and modules breaking new ground. Ultimately the breadth of movements spanning mainstream to luxury ensures watchmakers abundant trusted base movements as foundations in developing watches resonating with the diverse tastes of global timepiece aficionados.

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