The Glorious History and Development of Swiss ETA and Sellita Watch Movements

Watch Movements

Today, we gather at the ROMLICEN watch manufacturer to look back at the past and envision the future. We explore together the finest high-end custom watches, and I would like to share with you all the development history of the Swiss ETA and Sellita movements.

Birth of Industry Pioneers in the Late 19th Century

The Swiss ETA and Sellita movements, as the world’s leading manufacturers of automatic mechanical movements, have a long history. Let’s go back to the late 19th century, when the Swiss watchmaking industry was thriving, and the predecessors of ETA and Sellita were founded.

SELLITA SW1000_HDG Self-winding – 3 hands – date Watch Movement

Technical Innovations in the 20th Century

In the early 20th century, ETA and Sellita started to venture into movement manufacturing. After decades of R&D and innovation, they launched their first generation of automatic mechanical movements. With their outstanding performance and stability, these movements quickly gained recognition from both the industry and consumers.

Continued Leadership into the 21st Century

Entering the 21st century, ETA and Sellita continued to lead the tide of movement technologies. They kept introducing new models and functions, such as chronograph, GMT functions, etc., to meet the needs of different consumers. At the same time, they were also committed to environmental protection and sustainability, launching eco-friendly movements and contributing to the industry.

ETA Watch Movement

Overcoming Industry Reshuffling

However, with the rise of quartz watches, the movement manufacturing industry went through a major reshuffle. Many small movement makers went bankrupt, while ETA and Sellita, with their excellent technical strength and market insight, successfully overcame this challenge. They adjusted their strategies with a focus on the high-end market, and continued to invest in R&D to maintain their technological leadership.

Pillars of the Global Watchmaking Industry

Today, we stand at a new starting point. The ETA and Sellita movements have become important pillars of the global watchmaking industry. Their products are not only widely used in watches of various brands, but also exported all over the world. The unique histories of the two manufacturers tell us that only through continuous innovation, adherence to quality, and attention to market trends, can one stand undefeated in competition.


Picture of Romlicen - China Watch Manufacturer

Romlicen - China Watch Manufacturer

Romlicen is a leading custom watch manufacturer in China, specializing in OEM and ODM services. With expertise in crafting men's and women's watches, stainless steel timepieces, and both quartz and mechanical movements, we blend traditional craftsmanship with cutting-edge technology. Our commitment to quality and innovation makes us the preferred partner for watch brands worldwide. For custom watch solutions, contact