Today, we gather at the ROMLICEN watch manufacturer to look back at the past and envision the future. We explore together the finest high-end custom watches, and I would like to share with you all the development history of the Swiss ETA and Sellita movements.
Birth of Industry Pioneers in the Late 19th Century
The Swiss ETA and Sellita movements, as the world’s leading manufacturers of automatic mechanical movements, have a long history. Let’s go back to the late 19th century, when the Swiss watchmaking industry was thriving, and the predecessors of ETA and Sellita were founded.
SELLITA SW1000_HDG Self-winding – 3 hands – date Watch Movement
Technical Innovations in the 20th Century
In the early 20th century, ETA and Sellita started to venture into movement manufacturing. After decades of R&D and innovation, they launched their first generation of automatic mechanical movements. With their outstanding performance and stability, these movements quickly gained recognition from both the industry and consumers.
Continued Leadership into the 21st Century
Entering the 21st century, ETA and Sellita continued to lead the tide of movement technologies. They kept introducing new models and functions, such as chronograph, GMT functions, etc., to meet the needs of different consumers. At the same time, they were also committed to environmental protection and sustainability, launching eco-friendly movements and contributing to the industry.
ETA Watch Movement
Overcoming Industry Reshuffling
However, with the rise of quartz watches, the movement manufacturing industry went through a major reshuffle. Many small movement makers went bankrupt, while ETA and Sellita, with their excellent technical strength and market insight, successfully overcame this challenge. They adjusted their strategies with a focus on the high-end market, and continued to invest in R&D to maintain their technological leadership.
Pillars of the Global Watchmaking Industry
Today, we stand at a new starting point. The ETA and Sellita movements have become important pillars of the global watchmaking industry. Their products are not only widely used in watches of various brands, but also exported all over the world. The unique histories of the two manufacturers tell us that only through continuous innovation, adherence to quality, and attention to market trends, can one stand undefeated in competition.